Fit to Print: A Natural History of Obesity Research in the Cana

This natural-history approach to investigating media reports concerning health can reveal the complex process whereby health research becomes news. Using television and newspaper reports of a press event taken from a larger project, this article examines the inception and mediation of obesity research in the Canadian news media. By exploring questionnaire data, a media release, telephone interviews with journalists, and news reports, we can better understand the meaning making that occurs at all levels in the communications process. We conclude that there is an interdependent and possibly problematic relationship between health sources and journalists that shapes the inception and mediation of obesity research and the translation of health research to the public.